DRIVER Project: How to Talk with the Public – and What to Say

Stakeholder Message Mapping and Communication Training

Building resilience requires effective communication with the public before, during and after any major emergency – and when things go wrong bad communications practices are often part of the problem.

That’s why DRIVER has a dedicated work package on communication as part of its work on civil society resilience. The work is being undertaken by a unique multi-national partnership between public sector communications specialists (Q4PR), researchers (University of Stuttgart and TNO) and a civil protection NGO (Austrian Red Cross).

The work package runs throughout DRIVER and is currently carrying out research in two practical areas; framing effective messages for stakeholder groups and implementing training for end users on the key principles of communication for public resilience.

More information on this topic is available here:

http://www.driver-project.eu/content/how-talk-public%E2%80%93-and-what-say